MARAM — مطعم مرام
More Than Food, It's an Emotion.
More Than Food, It's an Emotion.
MARAM is a luxury authentic Arabic restaurant concept rooted in the heart of the Middle East.
THE CHALLENGE
How to avoid the cliché? The market is full of generic chef hats and palm logos. MARAM needed an identity with a soul — a brand that whispers hospitality before the first bite.
How to avoid the cliché? The market is full of generic chef hats and palm logos. MARAM needed an identity with a soul — a brand that whispers hospitality before the first bite.
THE IDEA - THE DUALITY OF الكرم
The logo is not just a logo. It's custom Arabic calligraphy of "مرام" (Maram) meticulously crafted to reveal two symbols at once:
The logo is not just a logo. It's custom Arabic calligraphy of "مرام" (Maram) meticulously crafted to reveal two symbols at once:
1. The Chef's Hat — Symbol of absolute professionalism, mastery, and culinary expertise.
2. The Heart — The hidden soul. Representing our philosophy: "We cook with love / نطبخ بحب"
2. The Heart — The hidden soul. Representing our philosophy: "We cook with love / نطبخ بحب"
This duality is the true definition of Arab hospitality — الكرم (Al-Karam) — Generosity served with love.
THE CRAFT
Color: Burnt Orange #E86A1F — Extracted from the most precious Arabic spices: Zafaran & Smoked Paprika. Warm, appetizing, and unforgettable.
Typography: Bespoke Arabic calligraphy paired with a timeless modern serif for a luxurious, high-end restaurant feel.
System: Designed to be flawlessly elegant everywhere — from gold-foil embossing on luxury packaging, to delicate embroidery on Chef's Thobe and Hat.
Color: Burnt Orange #E86A1F — Extracted from the most precious Arabic spices: Zafaran & Smoked Paprika. Warm, appetizing, and unforgettable.
Typography: Bespoke Arabic calligraphy paired with a timeless modern serif for a luxurious, high-end restaurant feel.
System: Designed to be flawlessly elegant everywhere — from gold-foil embossing on luxury packaging, to delicate embroidery on Chef's Thobe and Hat.
MARAM is not just a restaurant. It's a love letter to Arabic culture.
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Brand Identity | Logo Design | Arabic Calligraphy | Restaurant Branding | Luxury Packaging
Brand Identity | Logo Design | Arabic Calligraphy | Restaurant Branding | Luxury Packaging
Looking to build a restaurant brand that people fall in love with?
Let's create your Maram.
Let's create your Maram.
Shukran — شكراً
Thank you for exploring MARAM.
Every curve in this project was crafted with love and respect for Arabic culture. If this story touched your heart, your Appreciation means the world to me.
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DO YOU OWN A RESTAURANT?
DO YOU OWN A RESTAURANT?
Don't just sell food. Sell a feeling.
I help Arabic, Middle Eastern & luxury food brands transform from "just another restaurant" into an ICONIC, unforgettable brand that customers crave.
Have a project like MARAM in mind?
Let's talk about your vision.
Let's talk about your vision.
📩 Available for new branding projects worldwide
→ DM me on Behance or Instagram: @project_dezyn
→ Let's create a brand that cooks with love.
→ DM me on Behance or Instagram: @project_dezyn
→ Let's create a brand that cooks with love.